Privacy Policy

01 Information We Collect

We collect information you provide directly to us, information collected automatically when you use our site, and information from third parties.

Information You Provide

• Contact details: name, phone number, email address, mailing/property address, ZIP/postal code
• Project information: the type of service you're requesting (repair, replacement, inspection, etc.) and details about your property
• Communications: messages you send us by phone, text, email, or through our contact/appointment forms
• Payment information, if you engage us for services (processed via our payment provider — we do not store full card numbers)

Information Collected Automatically

• Device and usage data: IP address, browser type, pages viewed, time on site, referring URL
• Approximate location derived from IP address or address you provide
• Cookies and similar tracking technologies (see Cookies & Tracking Technologies)

Information From Third Parties

• Lead generation and advertising platforms (e.g., Meta/Facebook, Google) when you interact with our ads
• Our customer relationship management (CRM) and scheduling platform, GoHighLevel, which processes form submissions and appointment bookings on our behalf

02 How We Use Your Information

We use the information we collect to:

• Schedule and confirm free roof inspections and appointments
• Provide estimates, follow up on inquiries, and deliver the services you request
• Communicate with you about your inquiry, appointment, or project status
• Send you requested information about financing options, when applicable
• Improve our website, marketing, and customer experience
• Comply with legal obligations and enforce our agreements
• With your consent, send you marketing and promotional messages about our services

03 SMS & Text Messaging Program

If you provide your phone number and opt in, Roof City Inc. may send you text messages related to your roofing inquiry, inspection requests, appointment scheduling, appointment reminders, service updates, and — if you separately opt in — marketing and promotional messages.

• Message frequency varies.
• Message and data rates may apply.
• Text HELP for assistance, or reply STOP at any time to opt out.
• Consent to receive marketing text messages is not a condition of purchasing any goods or services.
• Carriers are not liable for delayed or undelivered messages.

04 How We Share Your Information

SMS consent and phone numbers: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell your personal information for money. We may share information with:

• Service providers who perform services on our behalf, such as our CRM/appointment platform (GoHighLevel), payment processors, and hosting providers
• Advertising and analytics partners (e.g., Meta/Facebook, Google) to measure ad performance and, where legally required, only with your consent or an applicable exception
• Subcontractors or crews involved in fulfilling a roofing project you've requested
• Legal and safety purposes, such as complying with a subpoena, court order, or other legal process, or protecting the rights, property, or safety of Roof City, our customers, or others
• Business transfers, such as a merger, acquisition, or sale of assets, subject to standard confidentiality protections

05 Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies to operate the site, remember preferences, and understand how visitors use our pages. This may include advertising pixels (such as the Meta/Facebook Pixel) that help us measure the effectiveness of our ads and show you relevant content on other platforms.

You can control cookies through your browser settings. Blocking certain cookies may affect how our website functions. Where required by law, we will request your consent before placing non-essential cookies.

06 Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under state privacy laws. The list of states with comprehensive privacy laws continues to grow — the sections below reflect major examples as of this writing.

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose about you
• Delete personal information we've collected from you, subject to certain exceptions
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of personal information (including for cross-context behavioral advertising)
• Limit the use of sensitive personal information
• Not be discriminated against for exercising any of these rights
• Designate an authorized agent to make requests on your behalf

Residents of certain other states may have similar rights to access, correct, delete, or obtain a copy of their personal information, and to opt out of targeted advertising, the sale of personal data, or certain profiling. These laws include, among others:

Additional states — including but not limited to Oregon, Texas, Montana, Florida, Delaware, and others — have enacted their own comprehensive privacy laws with broadly similar rights. If you reside in a state with an applicable privacy law not specifically listed here, you may still be entitled to rights under that law, and we will honor valid requests consistent with applicable requirements.

To exercise any of these rights, contact us using the information in Contact Us. We may need to verify your identity before completing certain requests.

07 Your Choices & Opt-Outs

• Marketing texts: Reply STOP to any text message, or contact us directly, to opt out of marketing text messages at any time.
• Marketing emails: Use the unsubscribe link in any marketing email we send.
• Targeted advertising / sale-sharing opt-out: Where applicable under state law, you may opt out of the sharing of your information for cross-context behavioral advertising by contacting us.
• Do Not Track: Our website does not currently respond to browser "Do Not Track" signals, as there is no uniform industry standard for how to interpret them.

08 Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

09 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including providing services you've requested, complying with legal and tax obligations, resolving disputes, and enforcing our agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

10 Children's Privacy

Our website and services are not directed to children under the age of 13 (or 16, where applicable under state law), and we do not knowingly collect personal information from children. If we learn we have inadvertently collected information from a child, we will take steps to delete it.

11 Third-Party Links

Our website may contain links to third-party websites, such as financing partners or review platforms. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any information.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date. Material changes will be communicated as required by law.

13 Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us:

• Roof City Inc.
• Phone: (669) 669-3118
• Email: [email protected]
• Mailing Address: 1719 C St. Rio Linda, CA
• CSLB License #1006839